Be Rewarded

BRAND
CROWN

AGENCY
BANJO

A digital rewards platform

I was the lead digital designer on the new Crown Rewards platform, in which I worked on-site with Crown to develop the user experience working closely with their marketing and business teams to make sure their requirements where met functionally and aesthetically. The UX was quite complex and had to display a lot of data while not being too overwhelming for their user groups.

Deliverables

USER FLOWS

WIREFRAMES

PROTOTYPE

UI DESIGN

The dashboard consisted of point breakdowns and segment data so the user can get a detailed overview of their earnings and tips on how to reach the next tier.

A large amount of UX research was conducted to create the most simplistic and easy user experience to sign up to Crown Rewards which takes users under 1 minute.

Safety First

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