I am Design Director and head of UX at Elephants Can Dance, A human centered digital agency in Australia.
Over the years I have worked on digital transformations, crafted award winning products and experiences for some of Australia’s most recognisable brands. Across industry verticals my aim is to break the patterns of mediocrity, helping businesses stand out and deliver exceptional brand experiences to their audiences.
To simply put it, I love what I do. Design has always been my passion and I am always trying to push boundaries - whether it be through UX, CX or a level of craft and interaction, it's all about creating work that I am proud of no matter how big or small.
I have had a broad range of experience over the years, in which I developed a hands on set of skills and a drive to always push my craft further.
From running my own design business for numerous years to small boutique studios to large advertising agencies, working on national campaigns for iconic brands. My experiences have led me to be a resilient, knowledgeable and effective designer with a hunger to be better than i was yesterday.
