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Time To Be Real

BRAND
CAREFREE

AGENCY
TRIBAL

A user friendly evolution.

An revamp of Carefree’s website which follows the initial UX and grid based approach that the audience are already familiar with, yet has been simplified and cleaned up to improve the coherency for the user. With a balance of imagery and typography the design has a contemporary look without a complete change of foundation. A phased approach was created, where the brand would update the product section of their live site first.

Deliverables

WIREFRAMES

UI DESIGN

ANIMATION